…Laid Back Lawnchair Hardware. Relax. It’s Just Skateboarding.
Lawnchair Hardware–a company that distributes hardware for skateboarding–is by far one of the coolest hardware companies I have ever seen. They have a satirical tone to their brand that shows deep rooted respect for skateboarding but also makes fun of it. The latter tone was what I had to recreate to reach the audience.
This project entailed the resizing of product photos in Photoshop, uploading them to the Shopify platform, and writing humorous, yet professional, descriptions. It was gravely pertinent that the description simultaneously matched the brand’s humor while not deterring customers. Furthermore, I provided full SEO for each product, too.