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Unique Brand Storytelling for Glossary

The “toebock glossary” is one of the more unique projects that I have ever done. Over the 20+ years that Team Toe has been traveling and making skateboard videos, many new words have been said–slang words that are only relative to skateboarders and the culture. Not only did I come up with comedic copy that brought smiles to readers while maintaining that dictionary-feel to it, but I came up with some of these words, too.

I brought my creativity and brand storytelling writing for this project to create this one-of-a-kind glossary for my good friends at toebock.

Check my brand storytelling writing for the toebock glossary HERE.

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